In the lead-up to the intial launch of CBS's year two — a.k.a "Giving Blood Feels Like", campaign — I was a part of the team responsible for ensuring brand-aligned motion pieces were available in our donor centres. Our year two assets intended to capture the feeling of peace and happiness that an individual feels from the act of donating blood. These assets were made in collaboration with writers and leads on the creative team at Canadian Blood Services. Following the launch of year two, these assets were used for internal and external audiences.
